Not so plain
A clothing company set up by Mark Hagley in 1993 which puts itself across as the most dynamic, imaginative, in ya face, cheeky and totally random clothing label for those who appreciate a more relaxed attitude to life: created solely for work shy, sleep loving style gurus who want a break from the norm...
Plainly not serious
A clothing company which prides itself on not taking itself too seriously and injecting humour into the world of fashion, Plain Lazy can also compete with the big names by its use of technology and the speed it can produce garments. So whether the design is going on a T-shirt, mug or skateboard, digital technology makes it possible.
Technology is never lazy
Technology is also key to marketing whether offline, online or direct advertising. Using social networking sites, search engine optimisations and ecommerce are just some of the ways Plain Lazy puts its name and products out there. Software also means orders are placed, stock tracked and orders dispatched with speed and accuracy – so not really lazy at all.